Clearwater Softeners

About

ClearWater Softeners (formerly Cason’s) is a long-standing, family-owned business based in Oldsmar, Florida. For over 40 years, Tom and Vicky Wright have provided personalized water treatment to Pinellas, Pasco, and Hillsborough counties. Their philosophy is built on simplicity, fair pricing, and long-term service rather than the high-pressure sales models common in the industry. 🛡️ The ClearWater Difference While many local companies focus on manufacturing their own unique tanks, ClearWater Softeners focuses on specification-based solutions. Usage-Based Specification: They perform a complete evaluation of your water and home usage to ensure you only purchase the specific equipment you need—avoiding "upselling" to oversized or unnecessary systems. No-Pressure Pricing: They are known for avoiding "one-time-only" contract deals or high-pressure in-home sales presentations, offering the same reasonable prices every day. End-to-End Service: They are unique in offering monthly salt delivery alongside their repair and installation services, making them a "set-and-forget" partner for many elderly or busy residents in Dunedin and Palm Harbor. How They Compare (2026 Market Context) In the 2026 Tampa Bay water landscape, ClearWater Softeners is the "Stable Choice": vs. Florida Water Treatment (FWT): Both are legends in the Dunedin/Oldsmar area. FWT is a manufacturer; ClearWater is a high-touch service provider that excels in ongoing maintenance and salt delivery. vs. Kinetico/Culligan: ClearWater typically offers lower upfront costs because they use high-quality, non-proprietary parts that are easier and cheaper to repair long-term. Pricing (Estimated): Standard professional installations in Pinellas often range from $1,500 to $2,800 for a whole-home system, placing ClearWater in the competitive "mid-range" for high-quality professional installs. 🏆 Verdict: Who is ClearWater Softeners for? This is the ideal company for a homeowner who wants a reliable, local partner for the long haul. If you want a system that is easy to understand, fairly priced, and comes with the option of someone coming by once a month to handle the salt bags for you, ClearWater Softeners is your best fit.