Founded Year: The company's origins trace back to 1974, when Founding Partner Felix Zykoff began repairing and installing water softeners for friends and family. The business evolved into a generational partnership when his son, William, joined in the early nineties. Core Mission/Vision: Ideal Water operates on the principle of treating every customer like family. Their focus is on providing an excellent product at an affordable price, ensuring customers receive the best recommendation based on their water quality and lifestyle—not on sales commission. They prioritize free information and customer education. Expertise & Credentials: The team boasts over 70 years of combined experience in water treatment and maintains high industry certifications, including a Water Quality Association (WQA) Certified Master Water Specialist and a Certified Installer on staff. Key Products & Service Areas: Service Area: Ideal Water primarily serves the Hudson Valley and surrounding counties in New York. Key Products: They offer full-service water treatment solutions, specializing in systems to correct various water quality issues, including: Water Softeners Reverse Osmosis (RO) Drinking Water Systems (e.g., Cleone RO, Merlin on-demand systems) UV Sterilization Systems Treating issues like sulfur smell and high iron.