True Value Company is one of the world’s premier hardlines wholesalers, boasting a rich heritage of supporting independent hardware retailers, home centers, and lumberyards across the globe. Tracing its roots back to 1948 when John Cotter established Cotter & Company, True Value acquired its iconic trademark—a trusted brand name since 1932—in 1963. Built on a mission to empower local, independently owned businesses in an era dominated by big-box retail chains, True Value provides retail partners with market-tailored product assortments, competitive pricing, local e-commerce infrastructure, and comprehensive store management support. In late 2024, True Value joined forces with Do it Best, integrating into a expanded global cooperative network that backs thousands of local business owners with enhanced supply chain resources and inventory availability. Core Capabilities & Value-Added Retail Services Global Wholesale Distribution: High-volume inventory distribution serving hardware retailers across hardware, plumbing, paint, lawn care, and home improvement sectors. Tailored Merchandising & Private Brands: Exclusive access to proprietary brand lines, customized product assortments, and competitive pricing structures. Store Operations Support: Comprehensive turnkey solutions, including store layout remodeling, point-of-sale systems, local e-commerce integration, and staff development via True Value University. Marketing & Advertising: Regional and national advertising programs, local promotional support, and reward programs tailored to individual community demographics.