Soft Water, Inc.

About

Soft Water, Inc. is a family-owned water treatment company based in Waukesha, Wisconsin, that has been serving residential and commercial customers across the region—including Milwaukee, Kenosha, and Racine—for over 78 years. What sets them apart is their dedication to high-quality, factory-direct pricing; they have manufactured their own line of best-rated water softeners for more than 40 years using premium industry components like Fleck valves, effectively cutting out the middleman to offer competitive rates, low-cost installations, and exceptional warranties. Backed by an experienced service team of certified Master Plumbers and a non-commissioned, low-pressure sales staff, the company focuses entirely on customer satisfaction. Beyond manufacturing and repairing water softeners, iron filters, and reverse osmosis drinking systems, they also provide flexible rental options and a convenient salt delivery service that brings supplies straight to a customer's basement.