Bellaqua, Inc. is a proud family-owned and operated small business established in 1989 by Joel and Jamie Brizzi, originally focusing on residential water filtration before successfully introducing bottleless water coolers to businesses across the Tri-State Area. Expanding their vision of affordable, high-quality water, they launched their first retail location, The Water Store by Bellaqua, Inc., in East Rutherford in 1994, where self-serve reverse osmosis purified water was made available. Today, Bellaqua has grown to operate three retail locations—East Rutherford, South Hackensack (Garfield Center), and North Arlington—and offers an expanded menu of home and office water services, including filtration, spring water, and alkaline water, while maintaining excellent value with purified water available for just $0.60 per gallon.